CRM & Retention Manager
"Why can't everyday parenting essentials be both practical and stylish?" This was the question on Marie-Claire van der Steen's mind in 2018 while searching for a diaper bag. She decided to redesign this parenting staple herself, which led to the creation of Studio Noos-named after her son and ultimate source of inspiration, Noah, aka Noos.
Today, Studio Noos is about much more than just combining functionality and style. With a timeless collection of Mom Bags, changing mats, pouches, backpacks, and other matching essentials, Studio Noos inspires parents and children to make the most of every day, go on adventures together, and create memories for a lifetime.
The Role
We're looking for a CRM & Retention Manager to take our customer relationships to the next level: someone who thinks strategically about customer value, but also builds smart flows, tests emails and analyses segmentation themselves. You'll get plenty of freedom and responsibility to further develop CRM within Studio Noos, making sure it's both strong in content and flawless in execution.
You'll work closely with e-commerce, content and performance to make sure the customer journey holds together, from first purchase to repeat purchase and loyalty. You have an eye for brand experience, but you're driven by data too. This role is for someone who takes ownership, shows initiative and wants to help build a brand that's growing internationally.
What will you do?
CRM & email marketing
- Develop a clear monthly and quarterly plan for CRM and loyalty
- Set up, test and send newsletters and campaign emails
- Build and optimise email flows (welcome, post-purchase, win-back, etc.)
- Work with customer segments and personalisation, for example by country, life stage or behaviour
- Set up and optimise A/B tests on content, timing and subject lines
Retention & customer value
- Dig into the data and actively look for opportunities to increase repeat purchases and customer lifetime value
- Set up targeted experiments to influence customer behaviour, for example through timing, incentives, segmentation or journeys
- Optimise post-purchase flows, including review and feedback workflows
- Spot retention opportunities and translate them into campaigns, flows or loyalty ideas
- Optimise and grow our member club
- Share insights and customer data with brand and content to make the most of shared learnings
- Work with e-commerce and paid to align communication and journeys
Strategy & development
- Translate brand values into customer communication
- Build a scalable CRM roadmap and testing structure
- Set up dashboards and KPI reporting
- Experiment with new channels, such as WhatsApp or loyalty tooling
- Share customer insights and learnings with brand/marketing to optimise content, timing and campaigns
Who are you?
- You have 3–6 years of experience in CRM, email marketing or customer retention
- You're both analytical and commercial: you spot opportunities and turn them into action
- You enjoy sharing insights with other teams and understand CRM's connecting role
- You understand the balance between brand experience and performance
- You're structured, forward-thinking and take the initiative to make things smarter or better
- You're curious and keep a close eye on developments in retention marketing
- Experience with tools like Shopify, Klaviyo or Yotpo is a plus
- You're looking for an environment where you can build, test and grow alongside the brand
What do we offer?
- A key role in a brand that is genuinely in scale-up mode. The work you do here will shape the next phase of our growth.
- Employee discount and access to our sample sales.
- On-site pilates class and great coffee at our Amsterdam office.
- A creative and ambitious team that genuinely cares about what they make.
Interested?
Do you recognise yourself in this profile and does it spark your interest? Please send your CV + cover letter to hr@studionoos.com.